How to make friends with LinkedIn’s algorithms and drive more traffic to your content

Content strategy

A practical guide to maximizing marketing budget during uncertainty

To bot or not to bot: The truth about conversational marketing

To bot or not to bot: The truth about conversational marketing


The PDF: dead — or on the verge of a content marketing renaissance?

Content strategy

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Why You Should Never, Ever Gate Your Content

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There you were, zooming along on the information super-highway, rocking out to your tunes and enjoyi...

“You Will Almost Definitely Like This”: AI Powers the Next Generation of Content Suggestion

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“I know you, and I know what you like. Try this.” That used to be something your best friend said t...

From Manual to Automated to Artificially Intelligent: How Inbound Lead Generation is Changing

Reading Time 8 minutes
If leads are the lifeblood of all B2B marketing strategies, what happens when a business experiences...

What Bad Dating Experiences Teach Us About Lead Generation Failures

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Do you remember “That Guy”? The one who was totally inept at landing dates? Oh, he tried. Often t...

5 Common Website Features that Annoy B2B Buyers

Reading Time 4 minutes
The most annoying thing your website can do – according to the B2B buyers surveyed by Huff and KoMar...

What Makes B2B Content Remarkable for Buyers?

Reading Time 11 minutes
It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually...

Lead Generation Trends Report By Holger Schulze

Reading Time 15 minutes
It’s no secret that B2B marketing is undergoing dramatic change, putting B2B marketing professionals...

New Survey: B2B Content Curation Habits Reveal What Drives Up Engagement Rates

Reading Time 9 minutes
The good news is that content marketing (and content curation) have been widely adopted by B2B marke...

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