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The Do’s and Don’ts of Content Curation

Don’t get me wrong. Curating content is great, really. I love it. But done the wrong way, your efforts go down the drain. So let’s go through the do’s and don’ts, so save you some time and effort. 

DO’s:

  • Do choose wisely: handpick the most relevant, updated content that has value to your readers. You don’t want a read to spend their time reading your content and be enchanted or even disappointed by it.
  • Do stay on the ball: become an authoritative voice on the topic by always staying in the know and providing new, useful information, so that your readers can turn to you as a primary source.
  • Do have role models: follow the best curators in your industry and learn their tips and wisdom. In fact, follow your clients and potential clients too! Keep tabs on what they posts and what interests them. For example, if like us, your industry is content marketing, you can check out this list of the Top 100 Content Marketing Influencers
  • Do give credit: attribute the work and provide links back to original article, which benefits both the original site and you.

DON’Ts

  • Don’t over-do it. Chances are if you try to squeeze in more and more content, some of that content is going to be of lower quality, and your readers may miss your main message. It can also be quite time-consuming on your end to go through piles of content for that one gem. Set aside some quiet time each day to find good content and know when to move on.
  • Don’t chase the ball – curating old, shallow or widely-circulated content won’t add much credibility to your cause.
  • Don’t think that being an expert means knowing everything – use curated content from top experts and other players in your field to prove your point. Users will appreciate diverse opinions and see you as an information hub that brings together opinions and people from the industry.
  • Don’t just copy-paste. Spice up the content by adding your own take on things, add links, summarize key points and add anecdotes or quotes so that those who just want to skim quickly can still get the message, while others who want more info have link to more sources.

Do make sure that your inbound marketing tactics, like curating content, bring readers back to you and remind them of what you have to offer.

Tools like CliClap make curating content super easy to do across all social network platforms, which can be scheduled in advance. ClipClap’s ‘clip’ or easy-to-add banner on all of your shared content keeps your call-to-action and logo in your reader’s mind. It’s a great way to save time and improve your conversions!

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Hello World, Meet CliClap

As content and social marketing become ever more prevalent in digital marketing, content and social marketers are expected both produce ever more content, and keep a steady stream of content flowing — increasing the amount of curated content that gets distributed.

Curated content is great. But the problem is it’s not yours. It lacks your branding, and doesn’t drive traffic to your site, or get you any closer to your goals.

That’s Why We Built CliClap!

CliClap is a free tool that lets you add a Call to Action to any content you share, regardless of where that content exists on the web. That way, you can drive traffic to your website and landing pages via curated content and earned media.

We also added a bunch of other great features, like post scheduling. So now you can use one tool to do much of your social media management tasks. Pretty neat, right?

We launched in May this year, and we’re already seeing an amazing response from our users, who are getting a lot of value out of it.

Now we’re launching the CliClap blog, which you can visit to keep up-to-date on what’s going on in the world of social media and content marketing and curated content.

Are you already using CliClap? Let us know what you love about it! Let us know what we should add! We’d love your feedback.

Not using CliClap yet? Get it here free.

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The Ultimate List of Browser Extensions For Marketers

It’s finally here – we’ve built the ultimate list of browser extensions for marketers by marketers. Unlike other lists out there, this one is based on input from marketers who share the extensions they actually use.

Share the extensions you love
This list is public and ongoing – so if you’re a marketer and are using extensions you love, feel free to add them to the list and share them with the world. When adding, please ensure that the extension isn’t already on the list. Also, help us out by leaving a comment at the end about the extension you use most and why.

What’s special about this list?
Since Google changed its policy to require Chrome extensions to have a single purpose, extensions have become much safer to use and have turned into a growing marketplace on the Google Web Store. Today, almost any web application comes with a browser extension. However, just like any big marketplaces, when there are so many options, it’s really hard to find the ones that are truly useful. I have personally tried over a hundred extensions – some are still on my browser while many others I removed after just one try. When looking at the extensions that are still on my browser, I realized that 90% were installed based on recommendations from friends and colleagues. That’s why I decided to build this list and have other marketers share the extensions they use with the community.

Why do you need to use browser extensions?
Extensions are usually a smaller version of applications. Their main purpose is to enhance the functionality of your browser. In many cases, they help simplify processes and common workflows you do with your browser.

Overview of extensions I use

 

1. SimilarTech
SimilarTech is an excellent prospecting tool. All you need to do is click it when you are on a site of a company you wish to prospect. It provides info on:

Traffic to the site you are exploring

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Company details

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and technology used

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The extension can be used for various business cases. We use it to learn which companies could be potential clients. Our prospects need to have a presence on social media (traffic from social) and preferably utilize marketing automation technologies.

2. Zest
As they describe themselves: “It’s a bull$hit-free zone for pro marketers to get inspired by the freshest, most in-depth marketing everything.” The current functionality enables you to share the content you find interesting with the Zest community

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or open the Zest feed to explore the latest and greatest content shared by the Zest community.

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3. Pablo
I used Pablo to create the featured image of this post. The tool enables you to create images with the perfect size and format for Twitter, Facebook, Instagram, and Pinterest. The extension enables you to grab any text or image from a page you are viewing into the editor and start editing it for your needs.

For example, to grab an image from a page, hover over the image with your mouse, right click and you will see an option to open the image in Pablo for editing.

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The image will open instantly inside the editor and you will be able to start designing it for your needs.

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4. CliClap
Last but not least is our extension ?. CliClap enables marketers to add “Clips” with a call to action or content recommendations on top of any content you share, without the need to add a single line of code. Any post shared is tracked and enables you to analyze audience engagement by social channel and profile.

This is what a Clip looks like (click to see a live example)

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The extension allows you to instantly share and schedule content you find, directly to your social profiles, while attaching a personalized Clip to every post.

 

Hope you found the list useful so far! I’d be happy if you could help us build out the list with the extensions you love, and by leaving a comment below with the one you use most.

Thanks in advance!