Don’t get me wrong. Curating content is great, really. I love it. But done the wrong way, your efforts go down the drain. So let’s go through the do’s and don’ts, so save you some time and effort.
- Do choose wisely: handpick the most relevant, updated content that has value to your readers. You don’t want a read to spend their time reading your content and be enchanted or even disappointed by it.
- Do stay on the ball: become an authoritative voice on the topic by always staying in the know and providing new, useful information, so that your readers can turn to you as a primary source.
- Do have role models: follow the best curators in your industry and learn their tips and wisdom. In fact, follow your clients and potential clients too! Keep tabs on what they posts and what interests them. For example, if like us, your industry is content marketing, you can check out this list of the Top 100 Content Marketing Influencers.
- Do give credit: attribute the work and provide links back to original article, which benefits both the original site and you.
- Don’t over-do it. Chances are if you try to squeeze in more and more content, some of that content is going to be of lower quality, and your readers may miss your main message. It can also be quite time-consuming on your end to go through piles of content for that one gem. Set aside some quiet time each day to find good content and know when to move on.
- Don’t chase the ball – curating old, shallow or widely-circulated content won’t add much credibility to your cause.
- Don’t think that being an expert means knowing everything – use curated content from top experts and other players in your field to prove your point. Users will appreciate diverse opinions and see you as an information hub that brings together opinions and people from the industry.
- Don’t just copy-paste. Spice up the content by adding your own take on things, add links, summarize key points and add anecdotes or quotes so that those who just want to skim quickly can still get the message, while others who want more info have link to more sources.
Do make sure that your inbound marketing tactics, like curating content, bring readers back to you and remind them of what you have to offer.
Tools like CliClap make curating content super easy to do across all social network platforms, which can be scheduled in advance. ClipClap’s ‘clip’ or easy-to-add banner on all of your shared content keeps your call-to-action and logo in your reader’s mind. It’s a great way to save time and improve your conversions!